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Before the pandemic hit the world badly and most of us were forced to stay inside the four walls, more than half of the educators looking for ways to make educational lectures engaging and interesting with technology solutions leverage. Also, the top education players gone digital is another reason to differentiate educational services in the market.
The educational software market is forecasted to grow to $11.6 billion by 2025 and generate $200 million in revenue.
Post-covid, it seems how significant it’s to transform the education industry to make education more accessible, improve digital literacy, and meet the students’ needs of today and tomorrow. The age-old syllabus, evaluation methods, and paper-based routines have made the processes redundant and difficult to update as well.
There is a technology- Salesforce solutions that have helped educational institutions to disrupt obsolete teaching methods at break-necking speed. Salesforce adoption replacing paper-based effort-consuming processes and creating massive opportunities for the education industry to grow and gain an edge in the competition with marketing, sales, service, experience, analytics, and chatter solutions.
Let’s understand the importance of Salesforce in education followed by challenges that the education industry is facing and how Salesforce lends a hand in transforming the education industry.
Why Salesforce is important in education?
Salesforce is a cloud-based CRM solution that has created dedicated solutions to meet the specific needs of the education industry. The integrated solution provides a 360-degree view of students, teachers, parents, and alumni that have helped in virtual learning, digital engagement, and providing remote instructions.
The immense support offered for students’ admission, learner success, empowering learners, and connected campus through one platform is appreciable. The continuous upgrades by Salesforce have made it a perfect fit to meet the modernized and ever-changing needs of the education industry.
The challenges faced in the education industry
Salesforce solutions help educational institutions to answer challenges that educators and students are facing in general. Take a quick look at all of them.
Forth industry revolution made the education system lose the momentum
The education system experiencing difficulty to maintain a pace with technological changes amidst outdated educational methodologies and educational content. The 4th industry revolution demands hybrid learning resources that help students acquire multidisciplinary skill sets without relying on linear skills. Salesforce provides an innovative learning platform that has made the idea of hybrid learning sources facilitation feasible and streamlined the staff management at the back.
Teaching methods are mundane
For ages, the teaching methods and evaluation process has remained the same despite technological changes and the evolution of content consumption techniques. The mundane teaching methods make most of the students feel bored most of the time or make them feel stressed or depressed. Salesforce helped the education industry resolve the issue with online educational resources, videos, and interactive learning.
Post-covid, it’s found that most of the teachers find it difficult to grasp the online educational software from digital file creation to resource sharing. Lack of training to integrate modern technology with classroom learning and the absence of personalized learning has made it difficult for teachers willingly use the digital solution creatively. When educational institutions plan to deploy Salesforce solutions and hire Certified Salesforce partners, they help with training the staff to handle and use Salesforce solutions to the fullest.
Lack of transparency in evaluation strategies
The age-old evaluation methodology and unequal assessment won’t allow students to know if the assessment was right or mix-up. The lack of transparency in the evaluation process always raises authenticity issues.
IT infrastructure is expensive
Building IT infrastructure is beyond the bounds of possibility for educational institutions due to limited budgets. However, the government is helping educational institutions to get build the IT infrastructure. However, the Salesforce pay-as-you-go option with cloud facility helps educational institutions go digital within budget.
Lacks virtual engagement
Everyone has witnessed how much it’s difficult to keep students engaged during online classes while the pandemic was going on. Limited class time, absence of monitoring metrics, network issues, and high students to teacher ratio makes it difficult to retain students’ focus in learning as if in physical learning.
Absence of self-empowerment in Students
Self-empowering students to take lessons and join the classes regularly is a hard nut to crack. Lack of interest makes it difficult to keep students self-motivated for learning and asking questions to the teachers. Adding multimedia resources to the learning material keep the students engaged in learning.
How Salesforce is Revolutionizing the Education Industry?
Salesforce education cloud provides a world of benefits to educators and students throughout students’ lifecycles. It’s helping educational institutions to save big on legacy costs, increase revenue, and improve students’ enrollment followed by engagement rate. Take a look at the advantages that all the stakeholders involved in the education industry cherish.
Enhance recruitment and admission
Salesforce provides Salesforce sales cloud and Salesforce service cloud solutions which are when integrated with education data architecture, recruitment, and admission efforts get reduced. The solution enables storing all the students’ data in one place which helps admission and recruitment officers to easily access up-to-date information in a single click.
Breaking down the silos between the admission team, student services, and academic departments helps in creating connected campus wherein everyone can work collaboratively. Thereby prospective students receive consistent experience whenever they speak to different team members of recruitment and admission.
The University of Alabama at Birmingham (UAB) get benefited from Salesforce education solutions adoption in terms of managing business needs for admissions, live chat, marketing automation, one-to-one chat between recruiters and students, and much more.
Instill engagement with an omnichannel approach
Engaging prospective students through various marketing channels requires consistency. When Salesforce’s marketing cloud solution is leveraged with a range of tools, the marketing game gets stepped up with automation and in-depth analytics despite the marketing channels leveraged. Thereby marketing cloud solution help in effectively and efficiently spreading the message with an omnichannel approach, engaging students throughout their journey, and uplifting recruitment efforts.
St. Francis College embraced the Salesforce marketing cloud to nurture leads and create students’ journeys. It has helped the college to quickly send emails and meet their enrollment goals intuitively.
Create a one-stop shop for all needs
Prospective students and parents connect with the customer service team using different communication channels which makes it difficult to track the cases, manage interactions, and assign the case to the right service agent. Salesforce service cloud resolves the concern by allowing educational institutions’ service team to connect with students through email, live chat, phone, or AI-based chatbots, which are later consolidated and tracked by service agent to benefit both- students and educators.
Furthermore, Advisor Link tool integration with one-stop services helps in routing the case to the right agent and allows them to manage all student interactions followed by prompt support. The University of Vermont when incorporated a Salesforce service cloud solution to better manage cases and see the broad picture of responses.
Take the experience to the next level
Post-pandemic, people spent more time online than before and students are no exception. With growing expectations for digital experiences, educational institutions are leaning toward IT solutions and the Salesforce experience cloud is the one. Salesforce experience cloud solutions help educational institutions to exceed expectations with customer-first experience delivery through seamless interaction with students across all channels.
Experience Cloud enables interactive sites, portals, and app creation that help in strengthening relationships with students. The increased access to students’ data helps institutions create personalized, engaging journeys with tailored content.
Improve marketing campaign outcomes
Lead generation and knowing lead score remained a headache for the marketing teams, which is greatly reduced by Salesforce’s Pardot solution. Pardot is a marketing automation solution for empowering marketing and communication teams. Educational institutions increasingly integrate Pardot with Salesforce sales cloud solutions due to its user-friendliness, lead scoring facility, and lead generation ability.
Dallas Baptist University implemented a Salesforce Pardot solution to step up the enrollment marketing communication program. The multi-channel interactions and dynamic emails help in engineering personalized student experiences, which, in turn, increases the number of enrollments.
Bring social media into the online class
The learning for students is not limited to classroom setup irrespective of its done offline or online. In virtual classes, it’s imperative for educators to stay connected with students and parents other than during class hours. Salesforce education cloud allows educators to stay connected with students and parents through their preferred social media channels.
The benefit of adding the power of social channels to classroom learning is educators not only can keep track of classroom learning but engage with students beyond class hours. Harnessing social power ensures that educators stay connected with students and parents outside class hours and makes learning more accessible than ever.
Increase collaboration among educators
Educators also need to stay connected, collaborate on projects, and share their experiences to bring in best practices in teaching methods. Salesforce chatter platform enables educators to connect at the flick of the switch, collaborate anytime, and share information about new technology or experiences. The improved collaboration helps educators to know the best teaching practices that make teaching effective.
Enable data-driven decision-making
The educators are receiving data from disparate sources and traditionally analyzing data is implausible. The absence of organized data and rich insights won’t allow educators to make informed decisions. Salesforce analytics cloud solution resolves the issue by allowing educators to collect, analyze, and visualize rich insights in a single place.
The data enable educators to track students’ progress and find out pain points that are required in data-driven decision-making. The data-backed decisions facilitate a list of instructions to provide to every student that ultimately improves their outcomes.
Build a connected education campus
The growing mobile prominence across the globe has mandated the need for educational institutions to employ a mobile-first approach with responsive website and app development. It results in the campus staying connected with students where they are.
San Diego University implemented a Salesforce education cloud to build mobile applications that help staff to track students’ performance, choice for academic courses, and other activities. Combining the data tracked through mobile apps with CRM results in improving engagement and communication with students.
Ensure stellar communication
Stellar communication is the result of integrated data where Salesforce Education Cloud Implementation helps a ton. It unlocks the power to do more for educational institutions at higher levels by breaking silos and automating workflow.
London School of Economics and Political Science brilliantly tap the power of education cloud solutions by migrating to the Salesforce platform. The meaningful insights encourage transparent communication, which resulted in increased click rate and open rate of personalized emails.
Ready to transform your educational institution with AIMDek?
The impressive benefits of Salesforce solutions for educational institutions cleared up the air- it’s beneficial to implement Salesforce solutions in every sense. The extensive range of packages provided by Salesforce makes the “Cost” factor no more a hurdle to adopting Salesforce products. You can deploy Salesforce solutions to meet unique IT needs.
However, you cannot complete the journey without Salesforce consulting services provided by a reliable Salesforce partner. The reason being Salesforce consulting service providers have certified professionals that can help your educational institution prepare for future needs by implementing the right Salesforce solution and necessary customization.
You can count on AIMDek experts to transform your educational institution with personalized student journeys and enhanced learning experiences. Let’s get connected.
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