Software Solutions
For Automotive Retailers

The automotive ecosystem is being hit with three major forces- technological advances, competition,  and increasingly tech-savvy and empowered customers which provides a new opportunity for innovation, business model transformation and customer engagement as new players enter the automotive market and initiate to capture a share of the value stream. To embrace these forces, automotive retailers have recognized the value of a truly omnichannel experience that combines the best of physical and the digital and makes the transition between the two hassle-free. The need for omnichannel experience has been the result of the desire to shift to a more customer-centric business model.

Dealerships will continue to play a major role as key channels for building personal relationships with consumers. Although, they will need to reform their infrastructure to improve accessibility and flexibility. Customer preferences demand the development of market-specific mixes of physical and digital brand presence besides the new distribution models. These new distribution models will empower the automotive retailers to communicate closely with consumers and cater them with more specific services and product experiences.

The automotive Retail industry is constantly inclining towards a model driven by exceptional customer experience and loyalty and mobility services offered by a trusted brand, aligned with evolving customer expectations about the dealership experience. OEMs and automotive retailers must disrupt the present retailer network into a more profitable, modern sales and marketing channel that unites vast opportunities of technologies with the latest vision of customary retail supporting clicks, bricks and handshakes to meet customer’s expectations.