Fostering digitally augmenting human interactions has become a mandate in our digital world wherein customers expect responses promptly or lose interest in a particular service within no time. To gratify the digital inherents of today, organizations are required to reimagine their relationships with their customers with a fresher perspective across all the major channels and multiple touchpoints.
CRM’s have now transformed to smarter, more intelligent, adaptive, mobile and social platforms from conventionally being just a simple system of records comprising of customer data. Today enterprises can make the most of the CRM systems to improve customer experiences, customer loyalties, enhancing productivity of sales, marketing and customer support teams all by leveraging Business Intelligence, Social collaboration, Social analytics and Field services features.
