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The healthcare industry is realizing the need for digital solutions for better care delivery, enhancing patient experiences, and improving health outcomes. Post-pandemic, the need for digitalization has become more than ever to increase access to medical resources and meet personalization expectations. All of these needs are better fulfilled when healthcare organizations have a single view of patients’ health-related data that’s stored and accessible anytime, anywhere.
The outstanding solution to healthcare digital transformation needs is the Salesforce healthcare cloud solution. The most powerful CRM in the world allows healthcare organizations to remove data silos, improve collaboration, create a wow experience, marketing automation, and a lot more. It signifies Salesforce health cloud address the challenges that healthcare organizations are facing and brings amazing benefits in return.
Let’s understand in detail how Salesforce for the healthcare industry turns things upside down followed by all the reasons that healthcare organizations need for investing in Salesforce healthcare CRM solution.
What is healthcare CRM?
Healthcare CRM is the customer-first platform that enables the strengthening of customer relationships intelligently. Connecting the dots allows healthcare organizations to lower healthcare delivery costs and improve patient outcomes.
The data is stored centrally on the cloud from where it’s safely accessed and updated as changes are found in patient vital. The intelligent management of data helps in putting the patient at the center of care while making healthcare organizations stay compliant with national regulations.
What are the Salesforce features that make it a great fit for healthcare providers?
Salesforce healthcare cloud has many features that are powered using CRM, data, and AI technology to meet the range of healthcare needs from making teams productive to trusted healthcare service delivery.
You can consult a Salesforce consulting partner to know which Salesforce solution best meets your IT needs.
They are-
- Virtual care
- Integrated care management
- EHR integration
- Advanced therapy management
- Data Cloud for health
- Build stronger relationships
- Collaborate across organization
- Real-time insights
- Customized and automated process
- Digital engagement
- Clinical and insurance data models
Engage with a reliable Salesforce healthcare consultant to know which Salesforce features best meet your healthcare digital needs and take the services to the next level.
8 reasons why healthcare organizations should use Salesforce for CRM
Salesforce CRM fosters innovation in healthcare organizations and brings a slew of advantages to stay ahead of the curve. Here are the reasons to choose the Salesforce solution that can be deployed in a few clicks.
Eliminate data silos
Salesforce CRM is well-known for removing data silos and connecting data stored in disparate systems. Thereby healthcare CRM changes the way data is stored and used by healthcare organizations. On average, healthcare organizations have 16 different EHR systems followed by lab reports, insurance claims, marketing information, and more systems. All of these systems when get connected, the treasure of data spread across systems becomes valuable.
Salesforce can help healthcare organizations eliminate data silos using HL7 API and Mulesoft Accelerator to store EHR and all other information in an integrated manner. The solution deployment reduces the work of healthcare IT teams at scale. The connected data provides a single view of the patients that further help in taking apt decisions and diminishes the time taken to deliver quality care.
Marketing automation
Marketers in the healthcare landscape often face challenges in launching marketing campaigns due to data complexity and privacy issues. Taking the help of third-party vendors may create security issues while data sharing. Thereby marketers cannot reach out to patients at scale.
Salesforce provides a journey builder that automates the cross-channel journey of targeted patients. It helps marketers to engage the patients from the start to the end of the marketing campaign. When the Salesforce marketing cloud is integrated with the Salesforce health cloud, the marketing results get improved.
Leverage data intelligently
Salesforce CRM works amazingly in storing data in one succinct place, but it works wonderfully when analyzed and rich insights have been taken out of the data. Salesforce helps healthcare organizations to avail of analytical magic with Tableau CRM that provides actionable insights so that unmet patient needs are identified and met ahead of time.
For example, Salesforce health cloud solutions help with risk stratification wherein high-risk patients are found and then enrolled in the right care program. Say post-discharge, when the wearable device sends fitness-related data of the patient to the concerned healthcare professional, the patient’s health is monitored regularly and if required, apt suggestions followed by the right treatment are possible to provide. The data-driven decisions result in better health and improve patient satisfaction.
Boost productivity with care team collaboration
Salesforce health cloud features care teams that can be created by the patient’s care community members. The software facilitates healthcare organizations to create teams of physicians, household caregivers, specialist surgeons, and other members involved in patient care delivery. The care team creation in healthcare organizations enable viewing care management plan, task allocation, sending messages back and forth, and more.
This way care team improves collaboration among healthcare staff and their productivity, which ultimately influences patient health and satisfaction.
Engineer countless personalization opportunities
Personalized experience has become a minimum expectation of people globally irrespective of the industry vertical. The healthcare industry is no exception. Healthcare organizations have troves of data that are organized, insights-driven, and accessible with Salesforce solution deployment. Taking a step further, Salesforce software renders opportunities for healthcare organizations to personalize the patient’s journey at scale.
Salesforce allows customer support to provide precise, tailored answers to patient’s queries with easy access to patients’ health history and the latest care plan. Also, healthcare professionals can provide personalized healthcare plans with centralized storage of clinical and non-clinical data. It helps in identifying the patients’ special needs that can be served fairly.
Laser focus on patients
360-degree of patients is all-imperative for understanding their current health status and providing better healthcare plans. Salesforce provides a holistic view of patients from a single dashboard with all the data organized and easily accessible by authorized healthcare professionals. Safely stored, connected data with intelligent insights allow healthcare professionals to prioritize care and provide the best treatment.
The laser focus on patient and their health status allows the organization to deliver personalized experiences consistently across all channels. Salesforce software enables healthcare professionals to connect with patients instantly when required.
Take the data security up a notch
Healthcare organizations are obliged to keep patients’ data secure. Otherwise, it put patients’ safety at stake and costs millions as a penalty to the organization. Salesforce comes to the rescue. It helps healthcare organizations to securely store data in the cloud while complying with HIPAA and HITRUST regulations.
Regulatory compliance ensures that data remain secure and only authorized users can access data. Leveraging Salesforce Shield with Salesforce health cloud keep the data protected. AppExchange solutions allow the organization to add functionality and an array of apps that help in keeping data safe. Process security is also uplifted with document management, telehealth solutions, and insurance verification solutions. Healthcare organizations can also opt for Salesforce Healthcare Consulting to know which areas need to be protected and how Salesforce solution deployment help in safeguarding data.
Stay compliant every time
Healthcare organizations are not only retaining patients’ healthcare data, but insurance, billing, and other information are also stored, which needs to be shielded from fraudsters. However, health data is shared among healthcare organizations, healthcare professionals, laboratories, patients, and retail pharmacies also need to be kept secure. HIPAA makes it compulsory for healthcare organizations, which otherwise costs them millions and is subjected to legal jurisdiction as well.
The Salesforce platform helps healthcare organizations by ending all these worries with their significant investment in robust infrastructure building that no one can hack.
Conclusion
In the patient-centric healthcare space, only first-grade care is not optimal to satisfy the patients and make them visit the healthcare organization every time they need healthcare assistance. Introducing customer relationship management is vital to achieving success in terms of quality care delivery, personalization, patient retention, and modernized services. That’s where Salesforce healthcare CRM works wonderfully in meeting all realized needs of tech-savvy healthcare organizations.
Connect with Our Salesforce Experts
However, harnessing the maximum benefits of a Salesforce solution won’t be possible if healthcare organizations opt for DIY. It’s recommended to have a Salesforce consulting partner like- Cloud which provides a range of Salesforce consulting services that help healthcare organizations know what’s their digital needs, and how they will be fulfilled by the specific Salesforce solution followed by necessary customization.
Use the patient’s data intelligently to serve the patients better at every step of their healthcare journey with Salesforce solution. The wise step inches your healthcare organization closer to the patients.
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