Post-pandemic, when the world is trying to recover to pre-pandemic levels, global inflation was another shock to global retailers. Global inflation makes users pay for only those products that are essential rather than splurging money haphazardly on discretionary items. It was a tough time for retailers to survive amidst increasing expenses, reduced profits, and diminished sales.
Accepting reality, retailers have managed the situation with innovative functionalities, engaging user experience, and optimized supply chains. In fact, some retailers transformed the challenges into opportunities with intelligent decisions and seize an edge in the competitive market.
Salesforce sales cloud solution for retail is one of the powerful tools that helped retailers to recover the losses and make bundles. Salesforce CRM for retailers is specially designed and updated after understanding the changing needs of the customers so that retailers can take the right decision at the right time. It helps in making the supply chain resilient so that the instant gratification needs of the users is served with timely deliveries, stock availability, and real-time tracking.
Connecting sales and supply chain data improves the visibility into the system and enables demand forecasting more accurately. The end-to-end supply management tool keeps track of supply chain activities at every step of the way followed by centralized data storage. Let’s dig deeper in detail to know how Salesforce helps in realizing greater efficiency in the supply chain in 2023 and beyond.
5 ways Salesforce for retail industry optimizing supply chain efficiency
Ensure speed and accuracy
Speed is the demand in the online industry, which is if not met, the buyer’s trust in the brand shaken up. Salesforce solutions help supply chain stakeholders such as vendors, suppliers, manufacturers, and geographies to achieve speed and accuracy in all supply chain operations. Salesforce automation and digital operations make the supply chain resilient across different levels so that timely deliveries are guaranteed despite unexpected changes.
Improve communication
When the data is stored in silos, it’s difficult for various departments to communicate and share and analyze the data together. Salesforce for retail industry stands out with chatter- the social network collaboration tool that enables departments to share their works and related files instantly. All the data is saved on Dropbox and Google drive so that it becomes easily accessible.
Make informed decisions
When uncertain situation pops up in the supply chain at any stage, taking a decision ahead of time is imperative to reduce its impact. However, it requires earlier predictions followed by intelligent decision-making. Salesforce Einstein Analytics provides a comprehensive 360-degree view of the supply chain so that every point is analyzed and becomes more predictive. It’s used in conjunction with Salesforce sales cloud solution so that demand forecasting makes supply chain ready for timely sourcing and distribution.
Data security is guaranteed
Supply chain data is crucial that does not remain accessible to all the stakeholders involved in the supply chain operations. Also, securing data against malware attacks and fraudsters is essential. Salesforce takes he data security up a notch with HTTPS protocols and layers of SSL. It gives peace of mind to businesses that data is safely stored.
Make operations transparent
Supply chain operators gather data from different segments and data interconnectedness helps in improving visibility into supply chains. Salesforce solution not only consolidates data processes but revolutionizes the way businesses operate and addresses pain points. It enables customers to access and track the product order status in the supply chain in real-time.
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How AIMDek can help you with Salesforce leverage for retail supply chain optimization?
The challenges posed by traditional and sequential supply chains have made businesses go digital and expand their services globally. The digital supply chain system is bringing a competitive advantage to businesses that they can leverage as unique opportunities. Salesforce solution with AI and IoT technology helps in empowering businesses with resilient supply chains.
Digital supply chain management enables businesses to meet customers’ demands through multiple channels seamlessly, forecast possible issues, and manage changes hassle-free, which, in turn, increases the bottom line.
AIMDek- the Salesforce consulting partner specializes in Salesforce solution implementation for diverse industry verticals. Our team has served various clients globally with Salesforce integration for supply chain optimization that has helped businesses to delight their end customers with enhanced visibility and timely delivery of the product order. Let’s talk!
