Mobile apps are becoming the most popular nowadays because of growing use of smartphones.
People use mobile apps for all their daily activities like shopping, fitness tracking, online banking, etc. Hence mobile app development companies are becoming very popular. Entrepreneurs might commit some errors building their very first mobile application. So, here are some important details to consider while building your first mobile app to compete in the modern market.
1. Market Research
Research is of utmost importance in every stage of mobile app development. Getting relevant details and taking care of what the user needs would aid in the development of an app that is useful, unique, and popular with the masses. Continuous tests to understand the suitability of the apps, paying attention to detail, staying updated with what the end-user wants and detailed analysis of the market would be good ways to ensure that your app hits the right note in the market. It is the research which ensures that the path towards success is a smooth one.
Always remember that the market is flooded with apps and what you are unable to provide, some other app will and take your market share. To meet these gaps, research is the only tool to create an impact that is required.
Tablets and smartphones are acting as connecting hubs for important facets of our daily life, work-related communications, relationships, on-the-go shopping, information searches, management news, etc. It is not restricted to only our business world but has completely engulfed our personal lives as well. To reach the greatest number of users and devising ways to keep them hooked can only be done through market research and therefore, its growing relevance in the market.
2. Target Audience
In order to create an app that people are going to use, want, and need, you need to discover what that specific audience is lacking, what’s their requirements. The very first step is going to be defining the audience you want to appeal to i.e. your niche audience. The size of your target audience is ultimately up to you, can be anything according to your business and client needs.
You may decide that you want to target a smaller audience to appeal to a more direct group of people. This is called a micro-niche market. An audience like this could be a group of young adults who like art, towards the more creative field. A larger niche, called a broad niche, would appeal to more people.
Identifying the target audience is the most important aspect while developing mobile apps. If you target the audience properly, it will be easy for you to create user friendly UI/UX. For this monetize your app before starting any development process. Monetization means setting a revenue model, with which your app will be stayed up with and useful for your targeted entrepreneurs.
3. Design App
Mobile app users like applications that are easy to use and more engaging. The most successful applications like WhatsApp have relentlessly offered their users seamless navigation and an attractive interface. Developing an application that has an efficient Ul/UX design is the starting point of having a successful application. This is because most app users prefer an app that is visually appealing and user-friendly over one that has great functionality but with a less attractive appearance.
A great interface gives users a realistic feel when using your app with a continuous flow of valuable information which ultimately leads to your goal i.e. conversion It is therefore essential to hire an experienced UI/UX designer who will make sure your mobile app is interactive and pleasant to your users.
4. Choose between Native, Cross-Platform and Hybrid
Before we deep dive into development you should figure out how you want to develop your app, which technology you want to use and other factors deciding that are essential. You can have 3 options to develop mobile apps.
A native application is a software developed to use on a particular platform or device. Native Android apps are developed and supported by Google, using programming languages such as Kotlin and Java. Native iOS apps are developed and supported by Apple, using Swift and Objective-C.
Cross-platform app development frameworks allow developers to create mobile applications that are compatible with more than one operating system, in this case, iOS and Android. It provides them with the ability to write the code once, and then run it anywhere for other platforms too, thereby enabling them to release a product/software faster, safer, and with better quality.
Hybrid apps, like native apps, run on the device, and are written with web technologies (HTML5, CSS and JavaScript). Hybrid apps run inside a native container, and leverage the device’s browser engine (but not the browser) to render the HTML and process the JavaScript locally. A web-to-native abstraction layer enables access to device capabilities that are not accessible in Mobile Web applications, such as the accelerometer, camera and local storage.
All have their own pros and cons. It’s totally up to you to choose the preferred technology. The main advantage of using cross-platform and Hybrid technology is that it reduces the cost of development.
5. Fast development
To develop an app with a lot of features is a big time taking task and your app idea becomes outdated. For this reason, one should release the basic version first and later on can add advanced features.
6. Integrate Analytics tool
Mobile analytics is an integral part of any mobile software development life cycle. Embracing analytics tools will help mobile app developers in making data-driven judgments about user experience, design as well as content. Mobile analytics comes handy when it comes to sharing information and knowledge and has the capacity to reduce app vulnerabilities and transform the way users interact with apps. This data will include the total number of visitors, app installations, sessions retention, and the medium through which the user landed on the apps page.
Here are some of the best analytics tools that you can use:
- Google Analytics
- Flurry
- Firebase
- UXCam
- Apple iOS Analytics
7. Beta Testing
Whether you have an iOS or Android mobile, app testing is one of the most vital steps to ensure the success of any app but people either overlook or bypass this step. Every mobile app needs to have two basic functionalities – it should run flawlessly and should be able to solve the requirement of the user. For this, one of the main factors involved in testing a mobile app is Beta testing.
8. Preparing for launch
Now you’ve reached your final stop– letting the world know about your brand new mobile app. First of all, you need to submit your app to the preferred app stores. For this, make sure you follow all the guidelines that each platform defines. You will also require accounts for respective stores to publish your app.
The steps you take to prepare for your app launch may have the greatest effect on its ultimate success, and getting your marketing department involved early in the process is one of the most important. Marketing will help you with keyword research, which is essential for SEO and app store optimization (ASO), both of which are key for discoverability.
Your market and keyword research will guide your choices for app titles and descriptions as you prepare to submit your mobile app to the various marketplaces for distribution. You’ll also want to get high-quality screenshots of your app and maybe even a promotional video and/or demo at this point.
9. Update app
Whether you have an iOS or Android mobile, app testing is one of the most vital steps to ensure the success of any app but people either overlook or bypass this step. Every mobile app needs to have two basic functionalities – it should run flawlessly and should be able to solve the requirement of the user. For this, one of the main factors involved in testing a mobile app is Beta testing.
Conclusion
Mobilize your business with AIMDek’s end-to-end mobile app development services, by providing your users with high-performing, productive, polished, and intuitive solutions while they repay you with raised customer loyalty and enticing real-world engagement. Create a Mobile app that lets us transform your billion-dollar business logic into an engaging Mobile App experience. Talk to us.
