Every manufacturer wanted to produce and distribute high-quality products at reduced cost with high flexibility and a clean environment. Moving ahead of traditional models, advanced manufacturing models are released that revolutionized the manufacturing industry with the integration of computation and physical processes.
However, this model is not enough to address various issues such as maximizing resource utilization, production scheduling, personalized user experience, and transition to service-oriented manufacturing. Digital experiences, modern business processes, and omnichannel capabilities have become the minimum expectations of employees and customers (distributor, network of partners, wholesalers, or end customers).
Cloud manufacturing solution- Salesforce manufacturing cloud from Salesforce is an effective solution that addresses all the problems from which the manufacturing industry is suffering. The software connects front-office and back-office operations to deliver an integrated experience to all the stakeholders involved in manufacturing operations.
Let’s discuss in detail- the Salesforce manufacturing cloud in a nutshell, its offerings, benefits to customers, and how customization enables businesses to reach new heights.
What is the Salesforce manufacturing cloud?
Salesforce manufacturing cloud is a modern solution that closes the gap between the B2B marketplace and B2C that connect the sales and operations team by providing the 360-degree view of the customers so that they can make accurate data-driven decisions. The employees can access data related to customers through forecasting and sales agreement solutions.
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Moreover, it’s known for reconciling run rate data to an ERP system so that after the sales or new order generation, the manufacturing volumes, orders, and inventory data get updated in real-time. you can leverage the power of Salesforce in manufacturing by partnering with Salesforce consulting company.
What are the key offerings of the Salesforce manufacturing cloud?
Salesforce manufacturing cloud provides a range of functionalities that helps the manufacturing industry to stay on top of what’s happening around the manufacturing process and keep a tab on the key stakeholder’s activities.
Sales agreement
Salesforce sales agreement includes everything related to product manufacturing- product detail, quantity, schedule, price, and delivery time. It allows manufacturers and customers to maintain an organized record of negotiated terms and updates made. Also, it showcases planned sales, discounts, quantities, status, and actual sales on a single dashboard, which makes tracking and understanding business growth and leak points a breeze.
KPIs defined within sales agreements when tracked, the user behavior is easy to analyze- in regards to how they are performing, which, in turn, helps in making the data-driven operational decisions rightly. The reflection of changes in sales agreement in real-time engineer trust and consistency among customers and sales team.
Account-based forecasting
The days of creating and analyzing spreadsheets between operational, sales, and financial teams are over with manufacturing cloud solution. This feature paints a clear picture of current business status and future opportunities with dynamic updation of changing customers’ needs and market demands. The comprehensive view of everything while breaking data stored in silos- makes profit margin and revenue predictable.
Moreover, the capability of building custom formulas based on the current business’s sales cycle helps businesses to make improvements accordingly.
Community cloud
The community platform provides a unique platform for all the stakeholders involved in the manufacturing business to enable stellar communication and collaboration. Higher collaboration of business with channel partners or customers, enhanced real-time visibility, and faster planning will be there. The proven track record of all the conversations helps in eliminating the need for documentation and storage management.
It removes the need for keeping tabs on client communication, information search, document update, and removing doubts, which helps in increasing productivity and conversions.
Einstein Analytics
The insights into business operations are all-important for making informed decisions that improve outcomes. Einstein Analytics is a tailor-made platform created to extract insights from sales agreements, product performance, and pricing. This feature enables tracking and comparative analysis of accounts, income, and sales.
Reviewing a team’s or individual’s performance through the target dashboard and revenue target helps take action on planning for future activities. The real-time insights data is made available to sales managers within minutes to act instantly.
How is the Salesforce manufacturing cloud helping to engage with customers?
Target setting and monitoring are improved
Integrating customer-centricity into the core of every operation, process, and workflow of the manufacturing industry has remained an issue. Strategic planning with customers’ real-time data is impossible. Salesforce in manufacturing enables advanced target setting and monitoring with an account forecasting feature.
Salesforce manufacturing cloud enables setting up business targets leveraging the account and product information of the users. The growth plans when turned into measurable targets, it improves the
performance and productivity of the businesses. The single source of business performance with forecasting and account manager targets enables making changes in the targets to drive expected growth with optimal customer engagement.
Introducing customer-centricity into business operations allows manufacturers to build, iterate and improve customer-centric processes to the next level.
Accurate forecasting
Manufacturing businesses can’t run successfully unless they have complete visibility into operations, orders, opportunities, and sales agreements. It provides a holistic view of forecasts with predicted volumes and revenue across various departments. Data granularity and frequency of data changes play a vital role in precise forecasting, which global manufacturers have a dire need for.
Salesforce manufacturing cloud features account forecasting that provides rich insights into user groups and limits the data access to a few prospects. It enables configuring forecast calculations for every business segment that can be run in real-time or modified based on business production and sales needs.
As every stakeholder can better collaborate and work closely based on forecast data, the users’ engagement in the product is improved.
Revenue visibility
Opacity and instability in the supply chain never delight all the customers and dissatisfy them as well. the manufacturers found saying that lack of visibility into the supply chain and production floor is putting them in trouble.
The run rate business model won’t allow businesses to realize the expected ROI as it’s tied up with multiple years of the sales agreements. Banking on long-term contracts and revenue realization enable manufacturers to sustain operations but they need financial data about sales agreements pegged for a few years later in the calendar.
That’s where the Salesforce manufacturing cloud helps by integrating sales agreement data with revenue reporting so that ROI planning and visibility get improved.
Rebate management
Manufacturers having a large distributor network determine the mass production and sales in bulk. That’s where the Salesforce rebate management feature helps in nurturing strong channel relationships with all the partners involved. Manufacturers can build a rebate program with eligibility rules, threshold, and payouts setup transparently with network partners.
Additionally, the analysis of rebate management programs is also feasible so that the program is enhanced based on results. Salesforce consulting partner can help you implement a rebate program so that customer engagement can be taken to the next level.
What customizations can be helpful to manufacturers to better engage and reach their customers?
The certified Salesforce consultant helps manufacturers with Salesforce manufacturing cloud customization that upends operational efficiencies and revenue. The customizations are necessary to gain the maximum benefit from the Salesforce cloud solution adoption and stay more reliable and accurate in every decision taken within the organization.
Salesforce certified partner helps manufacturers tailor-made Salesforce solution in a way that seamlessly interfaces with the legacy system while connecting disparate departments and creating an integrated data flow. The processes when connected and automated for glitch-free data sharing, the insights are carried out from connected data that helps in identifying trends and making better predictions.
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360-degree view into inventory management is the best instance of it, wherein the demand for supply is automatically generated based on customers’ orders. Salesforce solution when implemented for the sales department must be customized to easily track leads and improve conversions.
All of these customizations require Salesforce consulting services where the AIMDek team excels. The team has helped leading manufacturers globally with Salesforce manufacturing cloud adoption to stay competitive.
