Ecommerce stores are no more merely a game of facilitating products or services digitally. Instead, online retailers are taking petabytes of data that Ecommerce store is continuously generating to serve the target audience uniquely. Addressing the users’ evolving needs and expectations has become all-imperative to survive and thrive in the competitive landscape. Otherwise, it potentially impacts sales and revenue as customers take no time in moving to another store.
The VIP-like feel is feasible through personalized experience engineering. The retailers harness the potential of customers’ data such as demographics, service interactions, purchase history, and more to enable tailored experiences for every individual.
In the latest holiday season, tech-savvy retailers have made budget-conscious shoppers shop more by making them feel that Ecommerce store perfectly understand their needs and preferences.
The solutions from Salesforce for the retail industry would help retailers acquire and engage customers at scale. Let’s discuss in detail how retailers will make it do.
7 ways retailers can uplift sales with Salesforce commerce cloud
Personalize every interaction
The retailers are having a large amount of data that they can use to send customized messages and offers to the customers as most of the customers prefer to purchase from the same brand that sends personalized emails or messages. Simply, collecting a huge quantity of data is not optimal.
Instead, the retailers must know what data to collect, when to collect and how to use the data because it helps in personalizing specific touchpoints that delight the customers and make them buy impulsively.
Ask information strategically
During the holiday season with so much to do frustrates the customers when they are asked to provide a lot of information in completing their profile. The retailers should be strategic about which data to collect from the customers. Ask for limited information that helps retailers to know about the customers and follow them up well after shopping.
Don’t go ahead with generic communication that no longer intrigues customers. Instead, striking the balance between content relevancy and frequency enable more customer participation. Go ahead with a staged approach to collect important data such as product preferences, which, in turn, helps in building trust.
Create a loyalty program from a holiday season perspective
You have a long list of loyal fans, which is good because loyal fans are the most valuable asset for your store that makes the volume purchase. However, loyal customers shop in bulk but from limited stores. here, you need to make sure when the customers are making their shopping list, your store should be their priority when they want to buy.
You can do it in a myriad of ways by delivering the best value to them through loyalty programs. The loyalty rewards certainly delight the customers but VIP experience delivery is equally important as Millennials or Gen Z expect unique experiences and access to exclusive products. Creating priorities in complementary gift wraps or special privileges makes them providing data worth it.
Blend online and offline interactions
Holiday shoppers are up to their necks. They are looking for and buying products from both- brick-and-mortar stores and online stores. During any issue, they don’t like to waste their time explaining everything to store associates or the customer service team the complete story of promotions.
For instance, when they shop for a product online and want to return it offline, then they don’t prefer to explain everything to store associates.
Here, unifying online and offline interactions with Salesforce solutions provide a single view of data to all the stakeholders from the sales and marketing team to the customer service team. It helps in generating personalized interactions as all of them have real-time access to users’ data. The consistency across all the interactions engages the customers.
Keep the communication relevant
Presently, the tons of emails, messages, social media ads, and promotional offers irritate customers and they delete them without looking at them once. It requires creating a unique retail data strategy with intelligent messaging customized to every user’s needs and interests, which helps in catching maximum eyeballs.
Customer data segmentation based on certain attributes helps in targeting the audience with tailored messages. Segmenting and automated messaging automatically alert the desired customers and bring them back to the store for shopping. For instance, the gift item that a group of customers purchased at a scale last holiday season when receiving the message for the same item in which they are most interested, they are likely to return to the store to buy the same item.
Engineer intuitive and faster experiences
What’s more? Going beyond customized communication is all-important under retail data strategy to capture users’ attention at the right time and make them buy at speed. The retailers leverage existing users’ data intelligently to make the user experience user-friendly and quick.
For instance, displaying relevant recommendations right on the page that users are browsing based on rich insights. The intelligent product display improves the chances of conversion.
Also, time-savvy and money-savvy promotional bundles are created wherein the offer is tied with relevant products so that average order volume is increased. Not to forget, optimizing the checkout experience for speed and small screens makes the customer happy. For instance, enabling the ‘buy it now’ button right on the product page or saving payment details that enable one-click checkout.
The paradigm shifts in the customers’ preferences created an array of challenges for retailers. In the difficult economy, it requires retailers to leverage technologies and tools innovatively that deliver an incredible experience to users. The one-of-a-kind experience engineering helps in user acquisition and earning loyalty.
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However, delayed deliveries, market uncertainties, and other challenges that emerged due to the latest pandemic require strategic planning to assure users of online purchases during the holiday season. The right data strategy and digital experiences are life-savior for businesses. Here, the assistance of a Salesforce strategic partner works amazing.
AIMDek- the leading Salesforce consulting service provider helping retailers to gain an extra edge with improved sales and ROI with Salesforce implementation and necessary customization. Get connected with Salesforce consultants to know how can you make your Ecommerce future-ready.