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The manufacturing industry is standing at the cusp of the fourth industrial revolution. Amidst the huge transformation, the manufacturers are struggling with data management, that’s continuously increasing. Besides, the technology advancement failed to address siloed ERP systems, optimal resource utilization, inventory optimization, transition to product-oriented manufacturing, and personalized experience. It’s a big deal.
A point in the case: the data is gathered from sales reps to plan the manufacturing operations efficiently. Sales reps maintain data in a separate system. The operation director maintains data such as the latest order, forecasted orders, resource allocation, material distribution, and others in different systems. None of the systems is interconnected and traditional comparison won’t bring winning outcomes.
All of these problems are resolved by Salesforce manufacturing cloud applications.
What is Salesforce manufacturing cloud?
It’s essentially a Salesforce CRM for the manufacturing industry that fulfills the particular needs of the manufacturers with a 360-degree view of the customers. It provides a platform, where the sales team and manufacturing operation team can connect and collaborate seamlessly which brings efficiency and transparency to the manufacturing operations.
There are multiple applications under Salesforce for manufacturing cloud software that helps manufacturers achieve the goal of reduced time-to-market, high quality, diminished expenses, unmatched services, and improved flexibility.
The community cloud, sales agreement, Einstein Analytics, and account-based forecasting under the salesforce manufacturing umbrella-making things feasible for the manufacturing landscape. It’s great!
Salesforce- the leading CRM platform is offering more out-of-box solutions, that’s accelerating the sales process without time drain.
How is the salesforce working towards other solutions for the manufacturing industry?
Salesforce is experimenting with salesforce cloud solutions to create a connected manufacturing process that helps manufacturers overcome business challenges and streamline business processes with improved visibility into inventory, processes, supply chain, and customer data.
The CRM platform helps in driving traffic, converting leads into potential customers, and improving sales and marketing processes.
Which Salesforce solutions other than manufacturing cloud are leveraged by manufacturers?
The sales reps can close maximum deals and nurture customer relationships when they are empowered with digital tools. Salesforce sales cloud is the best solution, that’s now powered with Slack. Sales cloud’s module- forecasting tools provide real-time visibility into customer insights that help in making data-driven decisions such as filtering out promising deals, future sales trends, and others.
With the lead management app, more leads are brought down to the conversion funnel by assigning the lead to the right sales reps and lead tracking across different channels. What’s more? The manufacturing companies can keep the sales reps motivated to break the sales records by tracking the sales record and sending the charts, which state how much they are away from the goals. Additionally, the rich insights into high-selling products and their demographics provide valuable information about sales trends.
The personalized customer journey’s need is better fulfilled by marketing cloud modules. With the audience builder application, the manufacturing company will get a single view of every customer connecting the dots, which further helps in creating different customers segments and targeting them accordingly. The marketing automation application enables delivering consistent customer experience across various marketing channels such as email, social channels, mobile, and website ads. The analytics builder allows measuring the journey’s performance that unveils valuable insights about customers.
It facilitates identifying the unmet needs and opportunities that help manufacturers launch a new product or upgrade the existing product. Marketing cloud connects app sync customer data across marketing and service departments that help in sending contextual content that makes customers interested in the product.
Despite high sales, the manufacturing companies suffer on the revenue side due to inefficient quotes and pricing. Traditionally, the manufacturers provide training to the employees for quotes calculation, but it remains error-prone. The time-consuming is not a good approach in emerging remote work culture. World’s #1 platform Salesforce resolve it with CPQ software that automates quotes and pricing decision at speed.
Eliminating the need to go back-and-forth from email to spreadsheet, the CPQ solution automates quotes and pricing configuration with great precision. The accurate and faster configuration of price and quotes enable flawless proposal submission every time. The billing management with flexible terms makes invoice generation and payment collection a breeze for manufacturing companies. ISV partner integration with ERP and AppExchange leverage facilitate revenue recognition and report generation on quotes, invoice, and payment, which deliver actionable intelligence.
Salesforce service cloud
With technology progress, be it B2B company or B2C company, the customers’ expectation for personalized response at speed has become a minimum expectation. The Salesforce service cloud collects the information about the customers such as product purchased, its warranty, model, and communication history in a couple of seconds that facilitate the service personnel to answer quickly and in a tailored fashion.
The recent slack addition to the salesforce platform revolutionized customer services by supercharging customer support with all the data they need to address the problem. It improves loyalty for manufacturing companies, that’s a rare asset.
Post-sales, the software help the sales reps with suggestions for the problem that the customer has raised. Also, if there’s any software update-related need, the sales reps can fix it right away without much ado.
How can AIMDek help you integrate Salesforce solutions with your manufacturing business?
After reading the insightful post, you as a manufacturer must have been convinced with Salesforce adoption that boosts sales, ROI, and business growth.
AIMDek is a trusted salesforce consulting partner that helps manufacturing companies accomplish their goals for growth, performance, and ROI with a 360-degree view of the customers. Our team has years of experience in salesforce consulting services that help manufacturing companies at various stages of salesforce solutions customization, implementation, integration, configuration, and future updates.
Besides, the certified consultants have in-depth knowledge and expertise over marketing cloud, sales cloud, salesforce CPQ, and other applications that help manufacturers to enhance productivity.
Looking for an innovative solution that adds value to the manufacturing business? Get connected with our business consultant to know more about the holistic Salesforce solutions.