MedTech organizations are in turmoil to cope with the latest trends in the healthcare domain and to keep their medical wearable devices, cloud platforms, and digital health solutions relevant for users.
In the last 3 years, there has been a growing need to provide patients access to their information while ensuring data integrity and security of PHI, especially in the US. Also, MedTech companies must create optimum data interoperability to justify their pricing and to battle the rising healthcare cost concerns with optimum data distribution channels.
Along with these, there are also rising challenges to fight climate change and meet the market demands for sustainability that have been surrounding Medical Device Manufacturers and DaaS as well as Cloud Intelligence companies utilizing multiple technology platforms and large data servers.
Whether we talk about Security, Data Interoperability, or Sustainable business approach, a platform that can provide all these capabilities and much more with its CRM and bundle of health cloud and MedTech services is Salesforce!
Along with an experienced Salesforce Consulting Partner that has experience and expertise in MedTech and the digital health domain, a MedTech company can personalize Salesforce for its integration, sustainability, regulatory, and data security requirements.
Create a futuristic business model and an integrated as well as sustainable digital ecosystem with Salesforce where data flows easily and securely and generates insights that not only deliver business intelligence but also help in optimum data distribution with HIPAA and FHIR compliances!
Understanding Salesforce’s capabilities for MedTech Data Security, Interoperability, and Sustainability:
MedTech Data Security:
When you employ Salesforce, MedTech companies can protect their data in a personalized as well as holistic manner. For instance, Salesforce provides a comprehensive and flexible data security model to secure data at three different levels- Objects, Fields, and records.
When we talk about MedTech, objects would be the departments or inter-departmental functions for which Salesforce is used. For instance, for Salesforce Sales Cloud the inter-departmental functions would be Opportunities, Leads, Data, Campaigns, and others.
Similarly, Salesforce provides 2 other layers of data security for Objects with access definitions for each field and record of a particular data set. Here fields refer to the columns or holistic category data and records refer to rows or individual data sets.
To provide a brief, let’s say there is a data file that shares Patient Data or User Data of the Device and its usage history. Thus, when you are setting permissions and visibility of data, patients will have access to their personal information and not to all the other information. Non-medical professionals or specifically product QA teams can track details like usage and device failure data but not get access to the PHI of patients generated with the Medical Device. You can also set permissions and visibility for each user as well as user sets.
MedTech Data Interoperability:
To provide optimum data interoperability for healthcare providers and to MedTech companies that have multiple data distribution channels or are a cloud-intelligence and DaaS platform, they can leverage Salesforce Data Interoperability solutions.
With multiple integration layers available across security, data, process, and applications, MedTech companies can create an integrated Digital Ecosystem with the help of a Salesforce Implementation Partner and create a unique combination of the Salesforce Build and Buy concept.
Along with internal interoperability, MedTech organizations can also leverage Salesforce’s API-driven interoperability for the external distribution of data! For instance, Salesforce provides FHIR, including MuleSoft FHIR RAML auto-generator for ready-to-use APIs. Along with a Salesforce Customization Partner, MedTech can personalize APIs as well as display templates to integrate device data with open EHRs and other external partner systems with Salesforce!
Sustainability in MedTech with Salesforce:
To enable MedTech and MedDev companies to become carbon neutral and to provide accurate analysis on carbon emissions from energy usage and company travel, they can use Salesforce’s Net Zero-as-a-Service and become carbon neutral faster with complete data access and traceability.
With Salesforce Integrations, MedTech companies can collaborate with a Salesforce Partner and create a unified platform where all your data flows directly onto one platform. After defining all your carbon-emitting activities, Salesforce Consulting Partner can create a platform where decision-makers can quantify the carbon footprint across Scope 1, 2, and 3 emissions.
They can also formulate a climate action plan from a single source of truth and easily measure the progress to manage neutrality plans from one platform. With organization-aligned customization, MedTech companies can also manage all the changes in the plans, generate reports and share progress with the right stakeholders.
Looking for such Salesforce Applications and beyond? AIMDek is your right MedTech Salesforce Partner!
Serving MedTech enterprises across the USA as a Salesforce Consulting Partner since 2014, with the collaborative power of Salesforce and our in-depth domain expertise, we serve Enterprises that are not just creating technology solutions but addressing integral humanity problems.
To understand the timeline, cost, and the right Salesforce module customization of Salesforce 360 implementation that would deliver Data Security, Interoperability, and Sustainability, get on a consultation call with our Salesforce Expert Today!
