If the past year and the first six months of 2021 have given us some wisdom, then it is the ability to adjust to uncertain situations.
Businesses evolve quickly, which also gives rise to bottlenecks posed by the outside environment. We need to stay disaster-ready and future-ready to meet the marketing and sales requirements of the business. This adjustment to the new normal has enabled us to adapt to trending technologies.
The e-commerce and retail industry requires swift movement to technological advancements to improve traffic and upsurge company sales. If you have a retail or eCommerce store, then you can utilize this perfect timing to implement new technology.
Technology Solutions
As an e-commerce or retail store, you are experiencing a reduction in traffic. The numbers are constantly decreasing when the pandemic is practically allowing users to adjust to the online purchase culture. Why is it like this for your organization?
Are you not offering a seamless mobile experience?
Is your website not equipped to allow e-wallet payment transactions?
Are you failing to serve user requests?
There’s a new definition of customer experience today, which is driven by seamless communication, easier payment options, quick purchases, and smooth mobile app experiences.
If you are failing to offer any of the above, here are some trending technology solutions that can empower your business.
Shopify
As a retail business owner, you need an e-commerce store that is tailor-made according to your business. Shopify customization and development is a money-efficient option for scaling your business. You can reach a software development company like AIMDek to get the following Shopify services:
- Migration services
- Store development
- Store customization
- Theme development
- API development
Salesforce
There’s an unnerving gap in retail and eCommerce experience. While you can offer more personalized purchases in-house, online shopping has many more options. To set up a journey from retail to eCommerce, you need a Salesforce solution and Customer Relationship Management.
With CRM, you can:
- Unify user experience
- Create advanced user profiles
- Log user purchase history
- Offer recommendations of products
- Gather data in minutes
- Get insights into customer experience
Microsoft
Microsoft solutions have immense capability to support your eCommerce and retail organizations. From creating a unified ERP and CRM experience for retailers to a seamless experience for implementation of IoT analytics driving the supply chain, this implementation is the key to eCommerce success.
You get the following:
- Commerce for retail and e-commerce support
- IoT analytics for supply chain management
- Smart virtual bots for better customer management
Trending Technology Changes in E-Commerce and Retail
If you match the following criteria, it is the best time to adapt to new technology.
Do you have a retail store?
Do you have a minimal online presence?
Do you offer home delivery but you don’t have a proper e-commerce store?
Do you need unified e-commerce and retail experience?
To cater to the requirements of your business and provide products during high influx, understand and use the following trending technologies:
Mobility
In 2021, the revenue of mobile experience has increased from USD 2.91 trillion to USD 3.57 trillion. This surprising jump in the utilization of mobile app and other mobility solutions is due to the feasibility of purchasing and using smartphones.
While we can also open websites on the phone, the experience of mobility solutions is unmatched.
Hence, if you don’t already have a mobile app for your retail or e-commerce store, it is necessary to have one.
E-Wallet
E-wallet allows users to complete merchant payments without using their card and account details on any website. This encourages the user to trust the transaction. Considering the cyberattacks and frauds encountered in the country, it is logical to utilize a more secure, less hassle online payment solution.
One of the benefits of using e-wallets is quick transactions; most wallet transactions are one click.
Customization
Customization requirements of users are becoming more and more prominent. The online experience is now all we have, which is why various small and big companies are customizing their user transactions end-to-end. It only seems logical to customize and personalize even e-commerce transactions. For instance, offering a customized feed to a user who has been shopping with you for a long time.
Benefits of customizations are:
- Increased brand loyalty
- Better awareness
- Improved customer experience
- Advanced ROI
CRM Experience
Every online retailer or e-commerce store connects with users via various channels, such as website, mobile app, marketplace, social media, chatbot, etc. You need to create a unified experience on all these channels.
To achieve this, companies have started using the CRM experience which integrates your digital presence and helps you answer user queries centrally without any trouble. A CRM like Salesforce is also known to synchronize and automate your entire sales experience and communication.
Progressive Web Apps
Before we discuss the importance and growing trend of progressive web apps, let’s understand what are these:
Progressive web apps are APIs of web browsers that bring native features with traditional progressive strategies. These are becoming increasingly popular because of their valuable design pattern that includes various application attributes, such as techniques and web technologies.
Why you need a progressive web app?
- Progressive
- Installable
- Discoverable
- Network independent
- Linkable
- Safe and secure
- Responsive
Prototyping
The last and very important trend in the industry is prototyping. It creates a proof-of-concept that helps you understand the feasibility of implementing any solution in the real world. The idea behind this is to determine how much potential your app or web solution has in the real world.
Conclusion
The pandemic has helped every user move towards a more digital, online method of achieving tasks. We are now more inclined to shopping from online retail or e-commerce stores.
However, from the perspective of e-commerce and retail stores, you need to match up to this demand. It is the need of the hour to offer a seamless, smooth experience, which is possible with the help of the above solutions and services.
AIMDek Technologies is an enterprise software development and consulting firm that helps you implement these solutions without any struggle. If you want to improve your operational efficiency, productivity, and customer experience, connect with our team for a quick consulting session. Our team can help you position your retail or e-commerce business for improved ROI and revenue.
