The F&B industry is one of the most dynamic landscapes in the environment. It keeps growing and developing year after year. However, an exception was seen last year: while the development in this industry was still consistent, the pandemic revealed the true capabilities of legacy systems and old inefficient ERP implementations.
Due to these inadequacies in the system, the entire value chain (manufacturing, distributing, and delivering) was hampered and broken. The impact was observed in the ability to maintain the quality of services. There’s no doubt in the fact that in F&B, there’s so much extra to do; from preserving dairy products at the right temperature to avoiding breaking the packaging of sealed products.
Some tweaks in technology implementations along with new software adoption can allow this industry to transform digitally. Let’s see how:
Benefits of Digital Transformation for the Food and Beverages Industry
Considering the challenges of the previous years, it is now time for food companies to step into the world of digital. Moving towards digital transformation can allow process optimization, efficiency improvement, and supply chain resilience.
Engaging Customer Experiences
What challenges are faced by F&B leaders?
- Your customers crave personalization and connected experiences. They are intolerant of latency and complicated functioning.
- The customer expectations are rapidly changing and F&B leaders need to utilize forecasts to keep track of these demands. These include personalization, healthier preparations, and environment-friendly options.
- The risk of losing market share to a new, better competitor.
- Continuing pressure of creating an omnichannel experience.
- Properly connecting the supply chain for B2C and B2B customers.
Digital transformation positions your business to mitigate these challenges. It is simpler to personalize user experience, streamline supply chains, and extract/use user data with the right technology.
Efficiency and Productivity
Digital transformation in the food and beverages industry is the ultimate source of productivity and efficiency in the business. Having the right technology to distribute and deliver products along with offering support to users increases productivity.
For instance, your entire supply chain is unified and your support team can extract data to support a user. If a customer puts in a query, instead of connecting to multiple departments and searching for data on legacy non-connected systems, your support executive can extract details in minutes. Following this, serving the user is hassle-free.
Quick access and seamless processes contribute to the company’s productivity and operational efficiency.
Profit Performance and Revenue
Eventually, digital transformation helps you improve your revenue and profit performance. Smooth support cycles, easier supply chain tracking, and uncomplicated movement of data in a secure manner help you enhance your profit margins.
How to Successfully Adopt Digital Transformation?
From broken supply chains to increasing demands, the food and beverages industry has suffered from a series of challenges during the pandemic. Digital transformation and the following technology adoption can help your company, check how:
Liferay
Liferay is a technology for digitization, which offers an open-source portal for enterprise intranet and extranet. Using Liferay for transformation enables you to create a personalized view for your users. From changing how your included apps and tools function to customizing your events calendar, there’s so much that this tech offers.
Further, Liferay is a complete package. Whether you need out-of-the-box collaboration, content management, social networking, web publishing, or workflow solutions, you can easily configure it with Liferay.
Salesforce
Salesforce is another implementation to transform your F&B business for growth and productivity. Due to its central database management, you can integrate your sales functions end-to-end. Be it communications to stakeholder management, the details of sales cycles are a click away.
Of course, this type of sales performance enables complete visibility into client lifecycles. You can additionally manage tasks, schedule appointments, and meet user requirements easily.
It is a complete lead management tool to identify, convert, and maintain leads and opportunities. You just require the right consulting partner to help you customize and implement this solution for your organization. Fortunately, over years, AIMDek has positioned itself as the leading provider of Salesforce consulting, implementation, migration, and support.
Microsoft
Microsoft solutions are one of the bests for the food and beverages industry. It helps you track demand, manage your inventory, and analyze insights related to process efficiency.
For instance, you can streamline your distribution through improved warehouse processes, real-time data updates, and effective management of changing user demands.
It is even possible to utilize this implementation to manage your fresh and dairy products by connecting with supermarkets and implementing food safety standards strictly.
Mobile and Web
It is always easier for customers to connect with you over the internet, rather than on call. As a result, it is imperative to create web and mobile experiences for your users.
For instance, an inventory management system to ensure that inventory numbers are managed after every purchase or return or stock evaluation.
Conclusion
Digitization is a growing trend in the F&B industry. From automated implementations to seamless mobile and web experiences, there are numerous opportunities in this landscape. Hence, evaluate the inefficiencies in your processes, explore the right technology for your business, and move towards this implementation.
AIMDek Technologies is an enterprise software development company delivering unified software experiences. From digital transformation to customized implementation of enterprise software, our team has helped various clients in the food and beverages industry.
Connect with our experts and receive a free consultation on digital transformation today!
