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Before the COVID-19 pandemic, we didn’t think of going remote with our sales and marketing departments. However, the pandemic created circumstances that restricted in-person communication and made interaction impossible. This is the reason why many companies are adopting CRM tools to streamline customer relationship management.
One industry that is currently using CRM tools for marketing, customer service, and sales is the pharmaceutical sector. It is managing long-distance communications, engaging vendors, and managing pharmacies remotely.
The difference can be observed in the following fact
- The online sales of the pharma industry enhanced by 60%. Which is a surprising number
- With this, a 35% increase in website traffic was observed on the pharma websites
It is obvious that the entire landscape is expecting digital transformation and better management of sales and distribution online. Let’s explore how that is possible with Salesforce CRM.
Why Does the Pharmaceutical Industry Need Salesforce CRM?
Any pharmaceutical organization receives leads via lead scoring, management of quotes, and automation of marketing activities. For this, these organizations send samples of the product to the customer even before they place an order. After this, the performance of the product or sample is tracked and the sales viability is calculated.
Considering the type of structure followed in the pharmaceutical industry, Salesforce CRM is equipped to help in comprehensive customer acquisition management, potential lead generation, and customer satisfaction. The idea here is to keep old customers happy while increasing the customer base.
With the help of Salesforce CRM, it is possible to centralize sales functions. You get one platform to manage the entire customer base, which makes strategies and marketing simpler. You are able to harbor valuable customer relationships, which also gives you a competitive edge.
Data Management
You can use Salesforce CRM insights to find data related to doctors, patients, and drugs. With this data, you can create a centralized repository for seamless customer interactions across various departments to ensure enhanced user experience and transparency.
Better Relationship
The pharmaceutical industry needs to build a stronger relationship with existing customers to market their new releases in a hassle-free manner. Through data management and tracking, Salesforce CRM helps you retain your users.
Seamless Tracking
With the tracking and analytics of Salesforce CRM, you can easily create and track your campaigns, which allows advertising of your products. The level of transparency offered by the CRM can help you understand the generated leads and sales costs associated with it.
Effective Customer Service
Every pharmaceutical company needs to resolve issues that customers raise. With the right information and easy access to the CRM software, you are able to understand customer queries and resolve them sooner than later. The AI abilities of the software help in the assignment of rules and quick query resolution.
How does Salesforce CRM Transform the Pharma Industry?
Salesforce CRM enhances your relationship with your customers by helping you streamline customer engagement; right from the discovery of the lead to closure. In the pharmaceutical industry specifically, Salesforce CRM merges with your existing BI systems to offer deep insights into customer data. As a result, you can use it to centrally manage data, including lead handling and smart analytics. Your business can further utilize AI automation to advance your sales pipeline, which helps you surge ahead of the competition.
Explore how Salesforce CRM can transform the Pharmaceutical Industry:
Fewer Admin Tasks
With the right tool, you can reduce manual tasks and admin processes. It enables your sellers to fulfill actions that improve productivity.
Smart Decisions
AI capabilities and data-driven insights of the business help in personalizing conversations. This, in turn, leads to smarter decisions and enhanced customer engagement.
Quick Work
Avoid using multiple tools for quick working. Use Salesforce CRM to focus on business priorities and drive more sales. This also empowers your IT staff to focus on digital transformation rather than multiple tools.
Summary
The COVID-19 pandemic has disrupted every industry but it has led to immense growth in the pharmaceutical industry. To keep up with the demands of the industry, it is best to utilize Salesforce CRM and its AI-powered automation to transform your customer experience. This only helps you maintain great customer relations and a smooth sales pipeline. Understand the ability of the Salesforce CRM above and implement this growth-enabler CRM in your organization.
For all these abilities, you just need the right Salesforce CRM implementation partner like AIMDek.
AIMDek is a software development organization that has helped many organizations to transform digitally. If you need support with the migration of your CRM data and implementation of Salesforce CRM, there’s no better option than AIMDek.
If you need assistance with the same, let’s connect. AIMDek Technologies can help you implement and correctly use Salesforce CRM. Visit our website to know more.
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