If you look around yourself, all you will find is digital experiences. Don’t you think?
You are probably using your laptop or phone to understand this content. After this, you may possibly reach out to your team to discuss the potential benefits of using the Digital Experience Platform (DXP).
Isn’t it amazing and truly empowering?
Now, replace this setting and place this DXP in your workplace. Every customer is looking forward to a seamless digital experience. Hence, teams consistently strive to create a unified experience covering every digital touchpoint. It is now financially imperative. If you wish to retain and satisfy your customers, you need to implement DXP for better outcomes.
Keeping this in mind, we will discuss how the Liferay portal DXP can help you enhance your working. Read more to understand the financial importance of Liferay DXP.
What is Digital Experience Platform?
A Digital Experience Platform such as Liferay DXP is a cohesive framework which helps in engaging a large audience spread across multiple digital platforms. For this reason, organizations utilize Liferay DXP solutions to deploy and improve their mobile applications, web applications, portals, and other related digital experiences. However, can we really sum it up in a few sentences?
Of course, not. Since the final goal of every organization is to deliver the utmost customer experience, DXPs are often delivered as a suite. This enables organizations to integrate multiple technologies spread across various touchpoints. Here’s how it is accomplished.
Why You Need a Digital Experience Platform?
AIMDek offers a range of comprehensive Liferay consulting services. Whether you need support for Liferay development, upgrade, migration, performance, tuning, or maintenance support, we can help you mitigate multiple software-related issues. With us, you can create an architecture, which empowers organizations to digitize workflows, connect multiple types of customer experiences, and receive actionable and valuable insights. Let’s see how this is achieved:
1. Flexible Development
Liferay DXP enables the development team to design various user interfaces, Liferay portals, content management systems, etc. You can seamlessly integrate these interfaces for your audience.
The most common use cases of Liferay DXP include self-service consumer portals, digital offices, websites, intranet, mobile applications, and learning management systems. It is clear that these use cases have the ability to cover and connect multiple industries. This highlights the versatility of Liferay DXPs.
Further, Liferay DXP also supports the development of modern agile-based platforms. This means you can work on desired development methods such as Angular and React.
2. Comprehensive Solution
Liferay DXP is not a haphazard solution, which is developed by stitching multiple disoriented elements together. It delivers a comprehensive solution which has been innovatively designed over the years.
One of the amazing advantages offered by Liferay is that all the elements of Liferay are created for Liferay. As a result, the integration works seamlessly with every other product element.
Think about it, Liferay Analytics Cloud is a robust product. While you can easily integrate Google Analytics to your Liferay DXP, Liferay’s Analytics Cloud also offers deep insights. Using these insights, you can understand customer behavior and improve your digital experience.
3. Improved Content and Portal Management
Although Liferay has been around only since 2000, its enterprise solutions such as the Liferay portal have continuously evolved. As it has consistently improved its features, Liferay moved to Liferay DXP, which offers cohesive solutions, not just portal and content management.
Due to all these enhancements, Liferay now offers Out Of The Box or OOTB functionalities, which can be utilized by organizations to create solutions rapidly and improve customer satisfaction and experience greatly.
The content management offered by Liferay DXP is an in-built feature-full solution. It helps you manage content end-to-end, including versions, permissions, etc.
4. Reduced Cost
Most of the technology-related decisions of an organization are based on the financial results. That is why every organization has a limited budget for technology implementations, which is utilized to receive high ROI.
Liferay DXP can amazingly fit in your budget. It has multiple OOTB features along with downloadable modules, which can be used for free.
With the help of these features, you can reduce development and operational costs of the project.
5. Seamless Experience
By allowing web, mobile, and other types of conventional content to integrate into one repository, Liferay DXP creates a unified experience for users. The valuable library allows the team to utilize mobile components for proper content distribution across various channels. In fact, Liferay DXP’s mobile component library can help you change desktop designs to hybrid and native apps. When execution is this easy, the experience becomes seamless.
This is not it, Liferay’s plugins allow organizations to meet customer expectations without writing the whole code. For example, you can utilize plugins like hook plugins to customize user login and change portal properties.
6. Personalization
Personalization is the key to enhanced user experience. Every user expects a customized experience with a brand. To deliver this personalized experience, Liferay DXP empowers organizations to include cross-functional integrations. Whether your user wants to talk to your team, share their views, receive answers, or leave feedback, Liferay DXP integrates these functionalities for integrated user experience.
One of the ways in which DXP helps in improving personalization is by matching user needs. It helps you make predictions based on data and profile of your current users. Considering your users from various digital touchpoints, a cohesive personalization foundation is offered by DXP in real-time. This improves the emotional appeal and helps you deliver the right content to users.
Conclusion
At AIMDek, our comprehensive range of Liferay consulting solutions offer support and guidance for document management, collaboration, audience tracking and targeting, and mobile experience management. Using our solutions, you can create an adaptive experience for your users. If you wish to know more about AIMDek’s capabilities, reach out to us for a demo.
