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Salesforce lightning helps your organization to improve productivity. Sell the way you want and also help you to sell faster because of analytic tools. The name Lightning came from the original lightning which you can see during a storm. Which simply means this platform is faster and beautiful like that. Users can move between Salesforce Classic or Lightning Experience as they choose through the Switcher.
Also, read how you can Leverage Salesforce Ecosystem for an efficient Filed Service Lightning. Below are the upgraded or totally newly added features available in Lightning Experience (LEX).
Better UI than Classic
It automatically adapts to the look and feel of the device you are using. Salesforce Lightning allows the user to arrange and ‘customize their homepage’ in the way they find convenient. It simplifies processes for business users, who typically do not have programming experience. With Lightning Builder, anyone can drag and drop Lightning Components to build mobile and desktop apps, and customize pages in Lightning Experience.
Upgraded Salesforce Einstein
The Lightning experience offers out of the box tools and services to automate the business processes. In comparison to Salesforce Classic, Lightning Experience has improved integration with Einstein AI. Features like Einstein forecasting and Einstein opportunity insights are also available for Lightning users. With all that, Lightning Experience users can better qualify leads, understand leads’ behavior and outline the best next steps in nurturing them, anticipate demand on goods and services, etc. It greatly contributes to customer loyalty and contributes to getting a higher revenue. As for displaying the analyzed data, Lightning provides improved visual reporting. It helps save time on building and reading reports and contributes to a higher quality of reporting.
Salesforce Lightning provides a seamless transition from desktop to mobile devices, so you can check the status of your accounts or follow up with a customer from anywhere at any time. Another aspect of sales productivity management is being able to organize information so it is easily recalled. Users can view open and closed sales amounts, as well as see their deals closed by date. It shows data from source reports as visual components, which can be charts, gauges, tables, metrics, or Visualforce pages. Salesforce App Builder is a specialized lightning feature that includes drag and drop capabilities – this can facilitate anyone to create apps as per the necessary customizations. With Mobile Services, admins can add more power to their mobile apps with elaborate workflows, Einstein’s declarative AI services, and integration to third-party data.
This is an era where we expect to be able to take work with us wherever we go. This is especially true for sales reps who need the flexibility to take action on opportunities regardless if they’re in the office, on the road, or at home. With more than 3000 lightning-ready apps on the APPEXCHANGE, Lightning Experience is the present and future of CRM- empowering admins, developers, and business users to build completely customized experiences at the center of their workflow.
Lightning made it very simple to call a customer through a sales cloud with a simple click. It also gives a feature that you can localize the number to match a contact’s region. This will help you to change your area code according to your customer. Now the user can make a note during the call due to the composer window.
Security is always a top priority in business. Salesforce has introduced Locker Service, which adds an additional layer of security and protects Lightning components from unidentified access. Locker Service constantly monitors components for unauthorized data access and prevents components from reading the rendered data of other components without any restriction. It uses browser CSP (Content Security Policy) to prevent cross-site scripting(XSS), which is generally used by hackers to inject the code for malicious activity.
Salesforce Kanban offers a more pleasing and comprehensible visual interpretation of all your tasks, their status, and other related information. It makes tasks easier because salespeople can drag and drop Opportunities between stages. It is a very useful tool for sales teams. To get the information about scheduled tasks, and the hours you logged on for particular tasks as well to check the efficiency of your team it is important.
Salesforce Lightning Vs Salesforce Classic
According to the Lightning adoption survey, Lightning has increased the productivity of users by 41% and also helped to increase the Collaboration and Conversion rate by 40% and 44%. Now onwards all the new innovations will mostly be built into the Salesforce Lightning Experience. Not only you will be benefited from the functionalities developed by Salesforce, but you will also get a chance to grow faster. Forrester’s Study found that composite organizations saved more than $1.5 million by deploying Lightning Experience, saving end-users in sales organizations more than an hour a week in productivity and many greater impacts on the economy.
We at AIMDek are ready to help you to level up your business. It is the perfect time to migrate from Classic to Lightning. We do have Salesforce experts who have completed so many projects successfully. Customer satisfaction is our first priority. So what are you waiting for? Let’s get on a call to discuss further.