With our last series of blogs about the manufacturing cloud, you already know the importance of it but Salesforce, with the help of other clouds plays more significance in the manufacturing industry. Salesforce Clouds like Sales Clouds and Service Clouds have been playing a vital role in such fast – growing sector for quite a long time.
Check Our Previous Blog On Benefits of Salesforce Manufacturing Cloud
Salesforce for manufacturing industry can help to deliver personalized customer experiences across multiple channels. Also, it helps the internal team to streamline & optimize the processes across all the departments.
Here’s how Salesforce Clouds can help in transforming the manufacturing industry:
Increased Sales:
A fast-growing sector like manufacturing relies so much on increased sales and a good CRM like Salesforce can make that journey a cakewalk. Salesforce Sales cloud can help manage all the sales conversation at one place and can also see all the leads, opportunities and all the communications within one system. Also, its analytics feature can easily help the sales team to upsell or cross sell the products. And it can easily integrate salesforce other services like CPQ (Cost, Price & Quote) with the sales cloud which can make the job of any person in the sales team much easier as it will be able to quickly able it gives the quote to the clients and can make the quotation management job easier.
Channel Partner Relationship Management:
For manufacturers, Channel partners are as equally important as the customers. Strengthening the relationship with the channel partners is crucial, especially after the pandemic when the supply chain was majorly disrupted. With Salesforce manufacturing cloud and its features like rebate management can help Manufacturers in creating mutually beneficial relationships by driving partner behaviors with incentive programs. Incentive programs can not only help in bringing more sales but also can help to conquer the market. Also, by connecting the loyalty/ rebate programs to a CRM platform, you can use that data to better understand the partner’s preferences and buying behaviors. As a result, manufacturers can create engaging programs which show that you truly understand your channel partner’s business.
Better Forecasting:
With increasing numbers of customers, it’s important to understand their buying patterns and with Salesforce Einstein Analytics it can be very easy to forecast the sales. As a manufacturer you already know how important demand forecasting is for operational success. The accuracy of forecasting is important to properly plan the procurement & production process. Underestimating or Overestimating can cause a huge amount of loss to the manufacturer and may result in losing some customers too. Also, Salesforce research has quoted that “77% of manufacturers who have moved to the cloud now automate most or all of their forecasting processes”. This means that automated forecasting is a priority for all the manufacturers which you can also easily implement along with your existing cloud with the help of any of the best salesforce consulting partners.
Enhanced Customer Satisfaction:
Customer Experience & Satisfaction is a must for successful sales in any industry. A good CRM is a key to improving customer experience. With a good CRM like Salesforce Sales Cloud, one can easily maintain all the leads, opportunities, communications within a single system and their analytics can help in maintaining customer satisfaction. Also, Salesforce Service Cloud can help in handling all the customer queries at once. This will help in faster response to queries to reduce customer waiting time. Also, by utilizing this, Company can nurture customer relationships well and can improve customer satisfaction substantially. Also, because all the customer information will be in one system it can help communicate with the customers more frequently and efficiently, resulting in a better relationship.
Better Service Management:
Salesforce Service Cloud can help manufacturers to manage their field service persons very smoothly & effectively with very little effort. With Service cloud it’s easy to manage the workforce no matter where they are, resulting in better customer service. As all the team departments will be working on a single platform, they will be able to generate more revenue streams and can enhance customer experience, no matter if they are in the field or in the office. Field Service is a vital part for any manufacturer. A salesforce survey has stated that “80% of service decision makers say field service is a key part of their overall strategy”. Also, high performing field service organizations find opportunities to go beyond simply providing service when there’s a problem. They look at how they can assist the customer before an issue arises. Proactive service is a competitive edge because it will minimize unscheduled downtime and will extend the product warranty.
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Conclusion
So, by now you will be already aware how choosing Salesforce Clouds can transform the manufacturing industry by enhancing the customer & Channel partner experience & also resulting in boosting the revenues. Salesforce for manufacturing aid manufacturers in engaging with the consumers, managing and boosting your sales, resolving customer service concerns proactively, and seamlessly cooperating across several departments to provide exceptional customer care and increase productivity. So, no matter if you are from a Fortune 500 or an SME, Salesforce varied features with the help of the best salesforce consulting partners can help in running the business smoothly & effectively.
AIMDek Technologies is a well-known Salesforce consulting partner with industry experience in the domain. We have a range of certified subject matter experts who can help you implement Salesforce for manufacturing solutions.
